Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to Buzzfeed in all segments.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 65 other categories.

2 TurnTo is leading in Shopping, Business & Industry, Home & Garden, Clothing and 32 other categories.


1 Buzzfeed is leading in most countries, including United Kingdom, Canada, Brazil, Philippines and 32 other countries.

2 TurnTo is leading in United States, Australia, Romania, China and 3 other countries.