Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BuzzParadise is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Sports and 43 other categories.

2 BuzzParadise is leading in People & Society, Arts & Entertainment, Food & Drink, Shopping and 42 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 29 other countries.

2 BuzzParadise is leading in France, Italy, Spain, United Kingdom and 18 other countries.