Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BuzzParadise is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 BuzzParadise has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 96 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 15 other categories.

Geography

1 BuzzParadise is leading in most countries, including France, Italy, Spain, United Kingdom and 26 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 18 other countries.