Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BuzzParadise is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 BuzzParadise has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 79 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 36 other categories.

Geography

1 BuzzParadise is leading in most countries, including France, Italy, Spain, Belgium and 47 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 23 other countries.