Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BuzzParadise is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 BuzzParadise has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 85 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 29 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 27 other countries.

2 BuzzParadise is leading in France, Italy, Spain, Belgium and 26 other countries.