Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BuzzParadise is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 109 other categories.

2 BuzzParadise is leading in People & Society, Food & Drink, Cooking & Recipes, Fashion & Modeling and 11 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, India and 73 other countries.

2 BuzzParadise is leading in France, Switzerland, Democratic Republic Of The Congo, Madagascar and 5 other countries.