Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, C3 Metrics is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 55 other categories.

2 C3 Metrics is leading in Accommodation & Hotels, Shopping, Career & Education, Finance and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 31 other countries.

2 C3 Metrics is leading in Norway, Russia, Canada, Greece and 7 other countries.