Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, C3 Metrics is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 67 other categories.

2 C3 Metrics is leading in Health, Accommodation & Hotels, Shopping, Healthcare Industry and 46 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 41 other countries.

2 C3 Metrics is leading in Russia, Norway, France, United Kingdom and 18 other countries.