Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, C3 Metrics is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Business & Industry, Accommodation & Hotels, Shopping, Career & Education and 43 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 43 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 33 other countries.

2 C3 Metrics is leading in Russia, Japan, Ireland, United Arab Emirates and 9 other countries.