Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, C3 Metrics is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 172 other categories.

2 C3 Metrics is leading in Celebrities & Entertainment News, Fashion & Modeling and Earth Sciences.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 95 other countries.

2 C3 Metrics is leading in Gabon and Belarus.