Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, C3 Metrics is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 107 other categories.

2 C3 Metrics is leading in Accommodation & Hotels, Celebrities & Entertainment News, Photography, Universities & Colleges and 18 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 59 other countries.

2 C3 Metrics is leading in United Arab Emirates and Azerbaijan.