Market Share by Top Websites

1 IPG Mediabrands is leading in Top 1M Sites and The Entire Web.

2 C3 Metrics is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 IPG Mediabrands has better usage coverage in more websites categories. Including Vehicles, Health, Finance, Lifestyle and 13 other categories.

2 C3 Metrics is leading in Games, Business & Consumer Services, Science & Education, Home & Garden and 2 other categories.

Geography

1 IPG Mediabrands is leading in most countries, including United States, Poland, Mexico, Canada and 68 other countries.

2 C3 Metrics is leading in China, Georgia, Cyprus and Turkey.