Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cadreon is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Sports and 68 other categories.

2 Cadreon is leading in Autos & Vehicles, Car Buying, Shopping, Classifieds and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 40 other countries.

2 Cadreon is leading in Hungary, Greece, Bulgaria, Cyprus and one other country.