In terms of market share, Cappsool is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Cappsool is leading in Web Design.
Kitara Media is leading in most countries, including United States, Canada, India, Spain and 30 other countries.
Cappsool is leading in Israel, Brazil, Ukraine and Philippines.