In terms of market share, Cappsool is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Cappsool hasn't got a lead over Kitara Media in any websites category.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 24 other countries.
Cappsool is leading in Israel, Ukraine, Philippines, Jamaica and 2 other countries.