Market Share by Top Websites

2 In terms of market share, Cappsool is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Cappsool has better usage coverage in more websites categories. Including Finance, Gambling, Food & Drink, Health and 4 other categories.

2 Kitara Media hasn't got a lead over Cappsool in any websites category.

Geography

1 Cappsool is leading in most countries, including United States, United Kingdom and India.

2 Kitara Media is leading in Vietnam.