Market Share by Top Websites

1 Carbon Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Carbon Ads in all segments.

Websites Categories

1 Carbon Ads has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Business & Industry, Arts & Entertainment and 36 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 23 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 44 other countries.

2 Conviva is leading in Belgium, Canada, Pakistan, Portugal and 3 other countries.