Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Carbon Ads is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 187 other categories.

2 Carbon Ads is leading in Computer & Electronics, Programming, Web Design, Graphics & Multimedia Tools and one other category.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 119 other countries.

2 Carbon Ads is leading in Sudan, Samoa, Mongolia, Honduras and one other country.