Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Carbon Ads is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 188 other categories.

2 Carbon Ads is leading in Computer & Electronics, Programming, Web Design, Graphics & Multimedia Tools and one other category.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 114 other countries.

2 Carbon Ads is leading in Iran, Luxembourg, Malawi, Congo and 2 other countries.