Market Share by Top Websites

1 Carbon Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Carbon Ads in all segments.

Websites Categories

1 Carbon Ads has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Business & Industry, Arts & Entertainment and 36 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 27 other categories.


1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 39 other countries.

2 Kitara Media is leading in Canada, Pakistan, Switzerland, Sri Lanka and 4 other countries.