Market Share by Top Websites

1 Carbon Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Carbon Ads in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 81 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Arts & Entertainment, Programming and 27 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 40 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, Canada, France, Ukraine and 10 other countries.