Market Share by Top Websites

1 Moat is leading in Top 10K Sites.

2 Carbon Ads is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, People & Society, TV & Video, Music & Audio and 58 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 38 other categories.


1 Carbon Ads is leading in most countries, including United States, China, India, Brazil and 50 other countries.

2 Moat is leading in Germany, United Kingdom, Canada, Italy and 8 other countries.