Market Share by Top Websites

1 Carbon Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Carbon Ads in all segments.

Websites Categories

1 Carbon Ads has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Business & Industry, Arts & Entertainment and 49 other categories.

2 Open AdExchange is leading in Real Estate, Law & Government, Newspapers, Sports and 10 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 52 other countries.

2 Open AdExchange is leading in Denmark and Norway.