Market Share by Top Websites

1 Carbon Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Carbon Ads in all segments.

Websites Categories

1 Carbon Ads has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 63 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Sports and 10 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, Japan, India and 50 other countries.

2 Open AdExchange is leading in Denmark, Gibraltar and Faroe Islands.