Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 96 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 17 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, India, Japan and 34 other countries.

2 Platform161 is leading in Netherlands, Sweden, Brazil, Germany and 29 other countries.