Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 101 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 14 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 35 other countries.

2 Carbon Ads is leading in United States, Japan, India, Viet Nam and 24 other countries.