Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites and Top 100K Sites.

2 Carbon Ads is leading in Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 94 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 17 other categories.


1 Carbon Ads is leading in most countries, including Japan, China, India, Russia and 35 other countries.

2 PointRoll is leading in United States, Canada, Germany, Australia and 20 other countries.