Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites and Top 100K Sites.

2 Carbon Ads is leading in Top 1M Sites.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Shopping, Sports and 41 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 27 other categories.


1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 39 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 8 other countries.