Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 53 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 34 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, Japan, India and 37 other countries.

2 Sanoma is leading in Finland, Denmark, Romania, Norway and 27 other countries.