Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 61 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Arts & Entertainment and 41 other categories.


1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 79 other countries.

2 Carbon Ads is leading in China, India, Brazil, Poland and 16 other countries.