Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 74 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 27 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, India, China and 40 other countries.

2 Sprinkle is leading in Sweden, Czech Republic, Slovakia, Denmark and 18 other countries.