Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Music & Audio and 70 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 27 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 49 other countries.

2 Sprinkle is leading in Sweden, Norway, Slovakia, Denmark and 19 other countries.