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Yahoo Overture is leading in Top 10K Sites and The Entire Web.
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Carbon Ads is leading in Top 100K Sites and Top 1M Sites.
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Yahoo Overture has better usage coverage in more websites categories. Including Food & Drink, News & Media, Arts & Entertainment, Sports and 18 other categories.
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Carbon Ads is leading in Computers Electronics & Technology and Hobbies & Leisure.
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Carbon Ads is leading in most countries, including United States, India, China, Brazil and 64 other countries.
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Yahoo Overture is leading in Japan, South Korea, Philippines, Taiwan and 31 other countries.