Market Share by Top Websites

1 Carbon Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Carbon Ads in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 68 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 20 other categories.


1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 32 other countries.

2 YuMe is leading in Spain, Germany, Sweden, Mexico and 18 other countries.