Market Share by Top Websites

1 Casale Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Casale Media in all segments.

Websites Categories

1 Casale Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Domain Names & Register, Shopping and 178 other categories.

2 Yahoo Ad Exchange is leading in Arts & Entertainment, People & Society, Music & Audio, Religion & Spirituality and 49 other categories.

Geography

1 Casale Media is leading in most countries, including United States, United Kingdom, Russia, Canada and 119 other countries.

2 Yahoo Ad Exchange is leading in Japan, Indonesia, Taiwan, Malaysia and 33 other countries.