Market Share by Top Websites

1 Casale Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Casale Media in all segments.

Websites Categories

1 Casale Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Domain Names & Register and 214 other categories.

2 Yahoo Ad Exchange is leading in People & Society, Web Hosting, Music & Audio, Religion & Spirituality and 12 other categories.

Geography

1 Casale Media is leading in most countries, including United States, Russia, United Kingdom, India and 127 other countries.

2 Yahoo Ad Exchange is leading in Japan, Taiwan, Australia, Malaysia and 23 other countries.