Market Share by Top Websites

1 TikTok Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cedato is clearly lagging behind, losing to TikTok Advertising in all segments.

Websites Categories

1 TikTok Advertising has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, Science & Education and 20 other categories.

2 Cedato hasn't got a lead over TikTok Advertising in any websites category.

Geography

1 TikTok Advertising is leading in most countries, including United States, Japan, United Kingdom, Brazil and 157 other countries.

2 Cedato hasn't got a lead over TikTok Advertising in any country.