Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Centro is still behind Improve Digital in all market share segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Career & Education and 71 other categories.

2 Improve Digital is leading in News & Media, Arts & Entertainment, Shopping, Games and 62 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 53 other countries.

2 Centro is leading in United States, Canada, China, Croatia and 12 other countries.