Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Travel and 121 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Relationships & Dating, Computer Hardware, Office Products and 2 other categories.

Geography

1 Centro is leading in most countries, including United States, Canada, United Kingdom, Germany and 40 other countries.

2 Open AdExchange is leading in Denmark.