1
Certona is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Driveback is clearly lagging behind, losing to Certona in all segments.
1
Certona has better usage coverage in more websites categories. Including Lifestyle, Sports, E-commerce & Shopping, Home & Garden and 18 other categories.
2
Driveback is leading in Travel & Tourism.
1
Certona is leading in most countries, including United States, Canada, Germany, Japan and 58 other countries.
2
Driveback is leading in Brazil.