Market Share by Top Websites

1 Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Chango is clearly lagging behind, losing to Facebook Retargeting in all segments.

Websites Categories

1 Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 221 other categories.

2 Chango is leading in Adult, Web Hosting, Fashion & Modeling, Humor and 14 other categories.

Geography

1 Facebook Retargeting is leading in most countries, including United States, Taiwan, Brazil, United Kingdom and 204 other countries.

2 Chango is leading in Anguilla and Comoros.