Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Channel Intelligence is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Autos & Vehicles and 50 other categories.

2 Channel Intelligence is leading in Shopping, Business & Industry, Health, Games and 25 other categories.

Geography

1 Channel Intelligence is leading in most countries, including United States, Russia, United Kingdom, Canada and 25 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 17 other countries.