Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Channel Intelligence is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Channel Intelligence has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Home & Garden and 43 other categories.

2 Optimatic is leading in Arts & Entertainment, Video Games, Cooking & Recipes, Food & Drink and 18 other categories.


1 Channel Intelligence is leading in most countries, including United States, France, United Kingdom, Russia and 33 other countries.

2 Optimatic is leading in Canada, Israel, India, Algeria and 3 other countries.