Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ChannelAdvisor is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Arts & Entertainment and 17 other categories.

2 ChannelAdvisor is leading in Shopping, Food & Drink, Beauty & Fitness and Books & Literature.


1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 72 other countries.

2 ChannelAdvisor is leading in Ukraine, Philippines, Vietnam, Saudi Arabia and 3 other countries.