Market Share by Top Websites

1 Klarna is leading in The Entire Web.

2 Cielo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 91 other categories.

2 Cielo is leading in Arts & Entertainment, People & Society, Adult, Music & Audio and 88 other categories.


1 Cielo is leading in most countries, including United States, Italy, Spain, Mexico and 69 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 15 other countries.