Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Clickability Beacon is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Clickability Beacon has better usage coverage in more websites categories. Including News & Media, Science & Education, Computers Electronics & Technology, Finance and 4 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, Games, Sports, Health and one other category.

Geography

1 Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 38 other countries.

2 Clickability Beacon is leading in India, Canada, Indonesia, United Arab Emirates and one other country.