Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClickEquations is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 ClickEquations has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Health and 55 other categories.

2 i-Behavior is leading in Arts & Entertainment, Adult, News & Media, Food & Grocery Retailers and 8 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, Germany, Australia, Netherlands and 22 other countries.

2 ClickEquations is leading in United States, United Kingdom, Japan, Canada and 5 other countries.