Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClickEquations is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 ClickEquations has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Education, Real Estate and 42 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 25 other categories.


1 ClickEquations is leading in most countries, including United Kingdom, Australia, Japan, Russia and 9 other countries.

2 MerchantAdvantage is leading in United States, Canada, India, Ukraine and 6 other countries.