Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClickEquations is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 ClickEquations has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Health, Education and 42 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 23 other categories.


1 ClickEquations is leading in most countries, including United Kingdom, Germany, Australia, Japan and 10 other countries.

2 MerchantAdvantage is leading in United States, Canada, Spain, India and 9 other countries.