Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClickEquations is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 ClickEquations has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Health, Education and 41 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 22 other categories.


1 ClickEquations is leading in most countries, including Japan, Canada, Pakistan, Turkey and 12 other countries.

2 MerchantAdvantage is leading in United States, United Kingdom, Russia, Viet Nam and 8 other countries.