Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClickEquations is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 ClickEquations has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Health and 51 other categories.

2 Proclivity is leading in Sports, Football, Medicine, Arts & Entertainment and 11 other categories.


1 ClickEquations is leading in most countries, including United States, United Kingdom, Canada, India and 7 other countries.

2 Proclivity is leading in Chile and Italy.