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ClickInc is leading in The Entire Web.
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TruEffect is leading in Top 100K Sites and Top 1M Sites.
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ClickInc has better usage coverage in more websites categories. Including People & Society, Health, Arts & Entertainment, Food & Drink and 97 other categories.
2
TruEffect is leading in Performing Arts, TV & Video, Transportation & Logistics, Philanthropy and 6 other categories.
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ClickInc is leading in most countries, including United States, United Kingdom, India, Canada and 63 other countries.
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TruEffect is leading in Montenegro, Tuvalu, Algeria, Central African Republic and 6 other countries.