Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClickInc is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 ClickInc has better usage coverage in more websites categories. Including Health, Food & Drink, Arts & Entertainment, Business & Industry and 59 other categories.

2 TruEffect is leading in News & Media, TV & Video, Games, Transportation & Logistics and 9 other categories.


1 ClickInc is leading in most countries, including United States, South Africa, Russia, United Kingdom and 38 other countries.

2 TruEffect is leading in Japan, Italy, Mexico, Spain and 5 other countries.