In terms of market share, ClickInc is clearly lagging behind, losing to TruEffect in all segments.
ClickInc has better usage coverage in more websites categories. Including Health, Arts & Entertainment, Business & Industry, Food & Drink and 9 other categories.
TruEffect is leading in Games.
ClickInc is leading in most countries, including United States, India, Canada, Nigeria and 32 other countries.
TruEffect is leading in Brazil, China, France, Guam and 4 other countries.