Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ClickInc is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 89 other categories.

2 ClickInc is leading in Food & Drink, Music & Audio, Travel, Cooking & Recipes and 23 other categories.


1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 75 other countries.

2 ClickInc is leading in South Africa, Nigeria, Kenya, Réunion and 5 other countries.