Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ClickInc is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Finance and 97 other categories.

2 ClickInc is leading in People & Society, Health, Arts & Entertainment, Food & Drink and 50 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 79 other countries.

2 ClickInc is leading in India, South Africa, Argentina, Mexico and 22 other countries.