Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ClickInc is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Finance and 96 other categories.

2 ClickInc is leading in People & Society, Health, Arts & Entertainment, Food & Drink and 50 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 83 other countries.

2 ClickInc is leading in South Africa, Philippines, Kenya, Ghana and 7 other countries.