Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ClickInText is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 12 other categories.

2 ClickInText is leading in Vehicles, Games, Hobbies & Leisure, Pets & Animals and 4 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, India, Turkey and 82 other countries.

2 ClickInText is leading in France, Belgium, Morocco, Algeria and 11 other countries.