Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ClicManager is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 ClicManager has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 80 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 47 other categories.

Geography

1 ClicManager is leading in most countries, including France, Belgium, Canada, Spain and 51 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 31 other countries.