In terms of market share, Clove Network is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 14 other categories.
Clove Network is leading in Music & Audio, People & Society and Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 12 other countries.
Clove Network is leading in Sri Lanka, Israel, South Korea, Lithuania and 3 other countries.