In terms of market share, Clove Network is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Clove Network is leading in Music & Audio, Movies, Chats & Forums, Marketing & Advertising and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Canada and 30 other countries.
Clove Network is leading in Pakistan, Argentina and China.