Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CoAdvertise is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 177 other categories.

2 CoAdvertise is leading in Soccer and Celebrities & Entertainment News.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 87 other countries.

2 CoAdvertise is leading in Turkey, Greece, Cyprus, Iran and 2 other countries.