Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoAdvertise is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 CoAdvertise has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Gambling, Health and 2 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and 2 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, United States, Germany, France and 19 other countries.

2 CoAdvertise is leading in Turkey, Cyprus and Greece.