Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoAdvertise is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 135 other categories.

2 CoAdvertise is leading in Search Engine, Programming, Email and Sports.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 67 other countries.

2 CoAdvertise is leading in Turkey, Cyprus, Croatia, Benin and 2 other countries.