Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoAdvertise is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 149 other categories.

2 CoAdvertise is leading in Sports News, Programming and Running.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 89 other countries.

2 CoAdvertise is leading in Turkey, Cyprus, Tokelau, Turks And Caicos Islands and 5 other countries.