Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Computers Electronics & Technology and 14 other categories.

2 Cobalt Group is leading in Vehicles, Adult, E-commerce & Shopping and Pets & Animals.

Geography

1 Conviva is leading in most countries, including Netherlands, United Kingdom, Canada, China and 19 other countries.

2 Cobalt Group is leading in United States, Pakistan, India, Indonesia and 11 other countries.