Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 130 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 16 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 74 other countries.

2 Cobalt Group is leading in Mexico.