Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, People & Society and 183 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Architecture and 3 other categories.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 109 other countries.

2 Cobalt Group hasn't got a lead over DoubleClick Spotlight in any country.