Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 140 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 15 other categories.


1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Poland and 83 other countries.

2 Cobalt Group is leading in Canada, Australia, Mexico, Puerto Rico and one other country.