Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 241 other categories.

2 Cobalt Group is leading in Car Buying.


1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 211 other countries.

2 Cobalt Group hasn't got a lead over Google Publisher Tag in any country.